The
Internet As An Advertising Tool
We
started our personal injury sites approximately 3 years ago and quite frankly
were ahead of the times ... the internet was simply not yet a good advertising
investment for most firms.
Times
have changed !
You
can now use the internet to generate top quality leads for you business
or use the leads to build a referral business with other lawyers.
Our
combined sites:
PersonalInjuryLawyersAtLaw.com
ThePersonalInjuryLawyers.com
Generate
6,000 unique visitors per month directly from top search engine rankings.
The "real" key to successful
internet advertising is to be found when someone is looking for an lawyer.
The way to do this
is through top search engine positions, Media Metrix
estimates that 84% of people looking for something on the internet use
one of the main search engines.
That
is where we come in ... we already have top rankings !
Understanding Search
Engines
Let me give you a
brief overview about search engines, so you can understand what a listing
on this site will and will not do for you.
Index
1. Which Engines
to Focus On
2. Sample Rankings
Lawyers (Michigan)
3. Sample Rankings
Lawyers (Michigan)
4. Sample Rankings
(States)
5. Sample Rankings
(Largest Cities)
Chart 1 - 12 Largest Search Engines
Key:
GG=Google, YH=Yahoo, MSN=MSN, AOL=AOL, AJ=Ask Jeeves
(includes Teoma), NS=Netscape, OVR=Overture (GoTo),
IS=InfoSpace, AV=AltaVista, LY=Lycos, LS=LookSmart,
ELINK=EarthLink.com
The above chart illustrates the top 12
internet search engines and directories by percentage of reach. This
is the percentage of internet users that access their search on a monthly
basis. As you can see by the chart the 4 biggest search engines
are Google, Yahoo, MSN, and AOL.
If your goal is to generate traffic from search engines these are the search
engines you need to focus on.
So ... How Do You Do It ?
You have 3 Basic Strategies
1. Paid Inclusions at Search Engines
2. Free Listings at Search Engines
3. Listings with Lawyer Sites Like
Our's
1. Paid Inclusion
The paid inclusion model consists of
paying for each visitor your receive on search terms you "bid" on. You
pick the phrases that match your business, and make a bid amount that you
agree to pay for each visitor that you receive. Your bid is compared
against everyone else bidding on that search phrase and that is the order
that the results are shown. Simply bid the most and your listing
is shown first.
Overture is the top Pay Per Click Search
Engine and their results are displayed on Yahoo and MSN of the Top 4 Search
Engines, and also displays sponsored results at Netscape, Alta Vista, Lycos,
and InfoSpace.
Google also has a Pay Per Click Program
and their results are displayed at Google and AOL. If you create
an account at Overture and at Google you will have the Top 4 Search Engines
Covered. The minimum bid at these programs is $0.05 per visitor,
however the popular search phrases can be as high as $10.00 or $15.00 per
visitor. (ie; "personal injury lawyer" top bid is $19.00).
The advantages of the paid inclusion
model is that it is very quick and can generate large amounts of traffic
for anyone operating a business on the internet. The disadvantages
are that it is fairly expensive and that you better have a good understanding
about your business or you can easily spend more than you are making from
the visitors.
If
you are interested in trying the Paid Inclusion route to
your
own firms search engine rankings, we recommend:
Pay
Per Click Search Engine Secrets Revealed
It's
$24.95 Comes With a
Money
back Guarantee ...
And
It Works !
2. Free Listings
Creating search engine traffic from FREE
listings involves creating search engine optimized pages, and then submitting
those pages to the search engines. Once the pages get listed in the
search engines database, results are returned based on a variety of factors
designed to identify the most relevant websites.
This is a process not an event, and the
process is called search engine positioning. We're not going to get
into the many factors involved but it is a difficult thing to accomplish.
The advantage of this strategy is that if successful the traffic you receive
does not have a charge per visitor. The disadvantages are that it
takes a long time before you start seeing results (if any) and that it
is again very difficult to do successfully.
If
you are interested in trying the FREE route and building
your
own firms search engine rankings, we recommend:
Easy
SEO Microsite Miracles
It's
$24.95 Comes With a
Money
back Guarantee ...
And
It Works !
3.
Our Sites / Rankings
Our
Listings - MICHIGAN
(Results As Of 12/21/02)
Search Phrase - "accident
lawyers michigan"
Our Site Ranking by Search Engine
Google - 1st
Position
Yahoo - 1st
Postion
MSN - 3rd Postion
AOL - 1st Postion
Ask Jeeves - 10th Postion
Teoma - 1st
Postion
Netscape - 2nd
Postion
Overture - Pay Per Click (Explained
Later)
InfoSpace - 1st
Postion
Alta Vista - (Not Listed Top 30)
Lycos - 1st
Postion
Looksmart - 4th Postion
Earthlink - 1st
Postion
For this search our site PersonalInjuryAttorneysAtLaw.com
ranks 1st at the 2 largest Search Engines (Google and Yahoo) ranks 3rd
at MSN, and ranks 1st at AOL. Our site also has Top 4 listings at
7 of the 9 next largest search engines (including 4 1st positions).
The following charts display actual listings
at Google.
Generally speaking if a listing has a
1st Position below it would have the same listings at the search engines
shown above as in the Michigan example.
Our
Listings - ALL STATES
This Next List Shows the Current Rankings
at
(Google, Yahoo, and AOL) For the
phrase
"accident lawyers
______"
where ______ is the state name provided
bleow.
Alabama - 1st
Postion
Alaska - 9th Position
Arizona - 3rd
Position
Arkansas - 1st
Postion
California - Not Listed
in Top 30
Colorado - 4th
Position
Connecticut - 1st
Postion
Delaware - 1st
Postion
District of Columbia -
3rd
Position
Florida - 4th
Position
Georgia - 6th Position
Hawaii - 4th
Position
Idaho - 4th
Position
Illinois - 4th
Position
Indiana - 19th Position
Iowa - 1st
Postion
Kansas - 1st
Postion
Kentucky - 17th Position
Louisiana -
1st
Postion
Maine - 1st
Postion
Maryland - 2nd
Position
Massachusetts - 5th
Position
Michigan - 1st
Postion
Minnesota -
1st
Postion
Mississippi - 1st
Postion
Missouri - 1st
Postion
Montana - 1st
Postion
Nebraska - 1st
Postion
Nevada - 1st
Postion
New Hampshire - Not Listed
in Top 30
New Jersey -
2nd
Position
New Mexico -
2nd
Position
New York - Not Listed in
Top 30
North Carolina - Not Listed
in Top 30
North Dakota - 3rd
Position
Ohio - 1st
Postion
Oklahoma - 1st
Postion
Oregon - 3rd
Position
Pennsylvania - 1st
Postion
Rhode Island - 1st
Postion
South Carolina - 3rd
Position
South Dakota - 3rd
Position
Tennessee -
4th
Position
Texas - 2nd
Position
Utah - 3rd
Position
Vermont - 1st
Postion
Virginia - 1st
Postion
Washington -
1st
Postion
West Virginia - Not Listed
in Top 30
Wisconsin -
1st
Postion
Wyoming - 3rd
Position
Our
Listings - LARGEST CITIES
This Next List Shows the Current Rankings
at
(Google, Yahoo, and AOL) For
the phrase
"accident lawyers
______"
where ______ is the city name provided
bleow.
(We tried to quickly show results
for the "Largest City" In Each State) You want a "fun" exercise, try guessing
the largest city in each state
Birmingham -
3rd
Postion
Juneau - 1st
Postion
Phoenix - 9th Position
Little Rock - 2nd
Postion
Los Angeles - Not Listed
in Top 30
Denver - 14th Position
Hartford - 1st
Postion
Wilmington -
2nd
Postion
Washington DC - 17th Position
Miami - 10th Position
Atlanta - 21st Position
Honolulu - 3rd
Position
Boise - 8th Position
Chicago - 12th Position
Indianapolis - Not Listed
Iowa City -
3rd
Postion
Wichita - 3rd
Postion
Louisville - 6th Position
New Orleans - 11th Position
Portland - 7th Position
Baltimore - 15th Position
Boston - 19th Position
Detroit - 6th Position
Minneapolis -
2nd
Postion
Biloxi - 1st
Postion
Kansas City - 5th
Postion
Billings - 3rd
Postion
Omaha - 7th Position
Las Vegas - 8th Position
Hillsborough - Not Listed
in Top 30
Newark - 6th Position
Albuquerque - 3rd
Position
New York - Not Listed in
Top 30
Buffalo - 6th Position
Raleigh - 6th Position
Fargo - 3rd
Position
Cleveland - 6th Position
Oklahoma City - 3rd
Postion
Portland - 7th Position
Philadelphia - 13th Position
Pittsburgh -
3rd
Position
Providence -
1st
Postion
Columbia - 3rd
Position
Sioux Falls - 1st
Position
Nashville - 8th Position
Houston - Not Listed
Salt Lake City - 5th
Position
Essex - 3rd
Postion
Richmond - 8th Position
Seattle - 10th Position
Charleston -
5th
Position
Milwaukee - 6th Position
Cheyenne - 1st
Position
Our
Listings - Real Examples: 2nd TIER CITIES
This Next List Shows the Current Rankings
at
(Google, Yahoo, and AOL) For the
phrase
"accident lawyers
______"
where ______ is the city name provided
bleow.
(Sample Positions 100,000 Population
Cities)
1st Position
Chattanooga TN
Naperville IL
Savannah GA
Madison WI
Overland Park KS
Hampton VA
Macon GA
Paradise NV
Rockford IL
Mesquite TX
Worcester MA
Livonia MI
Rochester NY
2nd Position
Huntsville AL
Mobile AL
Oceanside CA
Waterbury CT
Lowell MA
Eugene OR
Sterling Heights MI
Ames IA
Chandler AZ
3nd Position
Albany NY
Anchorage AK
Jacksonville FL
Lubbock TX
Waco TX
Abiliene TX
Akron OH
Reno NV
Garland TX
Topeka KS
Cedar Rapids IA
Glendale AZ
Tacoma WA
Aurora CO
Syracuse NY
Springfiled IL
Getting the Right Personal
Injury Lawyer - Does Make a Difference !
